About Us
At Sera Cosmetics, we believe beauty belongs to everyone. Born in India and built for the world, we create high-performance makeup and skin-loving formulas that celebrate individuality, diversity, and self-expression in all its forms. From warm undertones to deeper complexions, our shade ranges and textures are thoughtfully crafted for Indian skin tones and India’s climate—so your look stays fresh from humid mornings to late-night plans.
Our Story
What began as an entrepreneurial dream in India is now Sera Cosmetics—a homegrown beauty brand shaped by hard work, creativity, and care. Designed for Indian skin tones and climate, our lipsticks, blushes, and glosses deliver more than color: comfort, confidence, and everyday joy
Premium Quality
We obsess over clean, conscious choices: our products are cruelty-free, thoughtfully formulated without parabens, and made in India with responsibly sourced ingredients. Every launch is designed to feel luxe yet accessible—professional payoff, butter-smooth application, and long-wear comfort—so you can focus on what matters: looking like you, on your terms.
Art of Transformation
Whether you’re going bold with a statement lip, keeping it minimal with a skin-first base, or experimenting with color, Sera Cosmetics is your canvas. Shop the latest collections, discover looks you’ll love, and buy cosmetics online in India with fast shipping and easy returns. This is beauty that adapts to your life, not the other way around. Curated for every you.