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Privacy Policy

SERA Cosmetics

SERA Cosmetics (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your information when you browse our website, create an account, place an order, engage with our social media platforms, or interact with our services.

Information We Collect

We may collect the following types of information when you interact with us:

1. Information You Provide Directly

  • Full Name

  • Email Address

  • Phone Number

  • Shipping & Billing Address

  • Payment Information (processed securely by third-party payment gateways; we do not store card details)

  • Account login details (if you register on our website)

  • Information submitted via contact forms, customer support chat, or social media lead forms

  • Product preferences, skin type details, or concerns (if voluntarily shared)

2. Information Collected Automatically

When you browse or interact with our website, we may automatically collect:

  • Device information

  • IP address

  • Browser type

  • Pages viewed, products browsed, and time spent on the website

  • Referral sources

  • Cookie identifiers

3. Information From Marketing or Advertising Tools

This includes anonymized data from:

  • Meta Pixel

  • Google Analytics

  • Other tracking or campaign optimization tools

How We Use Your Information

We use your personal information for legitimate business purposes, including:

Order & Service Fulfilment

  • Processing and delivering your orders

  • Contacting you regarding order updates

  • Providing customer support and resolving any issues

User Experience & Account Management

  • Creating and managing your account

  • Recommending products based on browsing or purchase history

  • Enabling faster checkout and personalized shopping experience

Marketing & Communication

  • Sending order confirmations, promotional offers, or product launches

  • Providing updates via WhatsApp, SMS, or email (only with your consent)

  • Retargeting ads to show you relevant products or reminders

Business Operations

  • Improving website functionality and product offerings

  • Understanding consumer behaviour to enhance performance

  • Preventing fraud and maintaining platform security

We never use your personal information for unsolicited cold calls.

Data Retention

We retain your information only for as long as necessary to:

  • Fulfil your orders

  • Provide customer support

  • Meet legal, tax, and operational requirements

We do not share, sell, rent, or exchange your information with any third party for monetary gain.
Data may only be shared with trusted partners such as logistics companies or payment gateways strictly for order fulfilment.

Use of Analytical & Marketing Tools

To better understand our customers and improve the shopping experience, we use tools such as:

  • Google Analytics

  • Meta Pixel

  • Email marketing platforms

  • Advertising optimization tools

  • Performance measurement tools

These may use cookies or similar technologies to:

  • Measure website traffic and conversions

  • Show personalized product recommendations

  • Deliver retargeted ads across social media and other digital platforms

All data collected through these tools is anonymized and never used to personally identify you beyond what this policy allows.

Cookies & Consent

Our website may use cookies or similar technologies for:

  • Website analytics

  • Shopping cart and checkout functionality

  • Personalizing browsing experience

  • Advertising and remarketing

By using our website, registering an account, or submitting your information, you consent to the use of cookies and tracking technologies.

You may disable cookies in your browser settings, but doing so may affect features such as:

  • The checkout process

  • Wishlist functionality

  • Personalized recommendations

Data Security

We take privacy seriously and implement strict technical and organizational safeguards to protect your data, including:

  • SSL encryption

  • Secure payment gateways

  • Access-controlled systems

  • Regular platform audits

While no online platform can guarantee absolute security, we continuously work to keep your information protected.

Your Rights

You have the right to:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate or incomplete details

  • Request deletion of your information (unless required for legal or transactional purposes)

  • Opt out of promotional emails or messages at any time

  • Withdraw cookie consent

For any such requests, you may contact us using the details below.

Contact Us

If you have any questions regarding this Privacy Policy or how your information is handled, please reach out to us at:

SERA Cosmetics
Email: seracosmetics2025@gmail.com

At SERA Cosmetics, we value the trust you place in our brand. Your privacy, safety, and satisfaction will always remain our highest priority.